The Story

Meet Jesus Perez

Founder of Lucky Caps. Barber in Des Moines. Started in Nov 2024 with a simple idea: turn badge-style emblems into caps that feel like a statement.

Founder & CEO, Lucky CapsBarber in Des Moines, IowaStarted November 2024
Photo of Jesus Perez

Founder notes

How it started

In November 2024, Jesus began making and selling hats locally in Des Moines - building each piece by hand and learning what people actually want to wear.

Founder notes

What makes a Lucky Cap

Each cap features a badge-style emblem applied with specialty adhesive for a clean, raised finish. Built in small batches, checked before it ships.

Founder notes

Why 'Wear Your Luck'

Lucky Caps is about backing yourself - showing up, staying consistent, and letting your style speak.

Wear your luck

Why Lucky Caps

Made for people who move different. Built to feel like a badge you can wear anywhere.

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